INTRODUCTION

We are a brand with a quest to provide an open and non-judgemental space for parents to talk about their parenting journey.

BRAND INTRODUCTION

We live in a world where parenthood is getting rebranded and social media has become a commonly used platform for parents to seek reassurance for their newly acquired identities..

BRAND NAME INTRODUCTION

We live in a world where parenthood is getting rebranded and social media has become a commonly used platform for parents to seek reassurance for their newly acquired identities.

OUR MISSION

To dismantle the glossier and stereotypical versions of parenthood, and to have an open and configurable space for parents to develop their own versions.

 BRAND NAME INTRODUCTION

The word “Bhaakur” in Sindhi means “a hug”. We want to create a space for acceptance, communication, honesty and openness.
In these fragile times, we aim to offer you hugs, the reasonable and the unreasonable ones, the ones longed for but never asked for, the ones you need to create the ripples and the ones you need to drive away the confusion.
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WHY US ?

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We are a brand with a quest to provide an open and non-judgemental space for parents to talk about their parenting journey.

We are a brand with a quest to provide an open and non-judgemental space for parents to talk about their parenting journey. All parents aspire to wear the badge of perfectionism, not realizing that the expectations of parenthood may never match the realities. Through our products we want to narrate the stories of parents who have difficulty in acknowledging such feelings, repudiating them as non-ideal.

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With BHAAKUR, we have carefully and intentionally created a collection, with which all parents can relate to.

With BHAAKUR, we have carefully and intentionally created a collection, with which all parents can relate to. We want to provide them the means to identify with similar experiences of other parents, giving them a sense of belonging. Through our efforts, we aspire to slowly break the gendered constructs around motherhood, parenting and child upbringing.

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