Embrace the world of equal and guilt-free parenting!

Softest cotton and muslin essentials for your little ones!

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Shop Jhablas!

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ALL TIME FAVOURITES!

OUR PHILOSOPHY

  • Reflect

    We aim to encourage
    consistent self-reflection to help parents to start a journey toward positive mental and emotional well-being.

  • Communicate

    We hope to be a medium that facilitates courageous communication between parents, children, and their family members. Open and honest communication is the first step to encouraging people to embrace change.

  • Normalize

    We recognize the difficulties being faced by parents because of biased social structures. Along with you, we seek to challenge and dismantle these systems that promote inequity. We believe that correcting these differentials will lead to improved emotional well-being for parents and children.

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Featured collection

Reimagining parenting!

We are a brand with a quest to provide an open and non-judgemental space for parents to talk about their parenting journey.  With BHAAKUR, we have carefully and intentionally created a collection, to which all parents can relate to.
We want to provide them with the means to identify with similar experiences of other parents, giving them a sense of belonging.
Through our efforts, we aspire to slowly break the gendered constructs around motherhood, parenting, and child upbringing.

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