By Priyanka Chhaparia
What are Gender-neutral Aesthetics?
Gender-neutral aesthetics encompass design and style choices that deviate from conventional gender standards or preconceptions. Gender-neutral aesthetics aim to create environments, products, and experiences that everyone can enjoy, breaking away from the constraints of traditional gender norms. These aesthetics strive to be gender-neutral, including and available to individuals of all genders.
Key Principles
- Inclusivity: Making design choices that are accessible and appealing to people of all gender identities.
- Simplicity: Often embracing minimalist aesthetics that avoid strong gender cues.
- Functionality: Prioritizing practical and versatile designs that serve a wide range of users.
- Avoiding Stereotypes: Steering clear of traditional gender stereotypes in all forms of design and marketing.
These principles can manifest in multiple ways in the fashion and clothing domain. Some of which we, at Bhaakur, have internalised are:
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Unisex Clothing: Our garments are designed to be worn by any gender, with simple cuts and comfortable fabrics. We strive to be inclusive across categories. This philosophy has translated into our creatives, be it in our brand's visual representation or narrative.
Our bestsellers, Jhabla sets are made in unisex fits, and are priced reasonably for better accessibility.
https://bhaakur.com/collections/jhabla-and-shorts-set
- All colours are for everyone: We firmly believe that colours are not gender coded. We have deviated from the tradition of using pink for girls and blue for boys. All colours are for everyone and that is what you will see in our well-crafted clothes.
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Minimalist Designs: We have stayed clear of traditional gender markers on our clothes. What you will see are clean lines, minimal embellishments, and simple silhouettes!
Check out our latest set of ethnic wear , crafted in pure cotton and muslin,
a perfect collection of minimalist and fuss-free clothing.
https://bhaakur.com/collections/linen-collection
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Versatility: Our clothes can be styled in multiple ways to suit different preferences and identities. We do not feel parents and kids to feel restricted when it comes to dressing their toddlers. The photographs on our brand platforms demonstrate just that!
Our unisex sets are designed to be used as dailywear, outerwear or playwear, thus blurring the boundaries between occasion-based gendered clothing.
https://bhaakur.com/collections/co-ords