We are a brand with a quest to provide an open and non-judgemental space for parents to talk about their parenting journey. All parents aspire to wear the badge of perfectionism, not realizing that the expectations of parenthood may never match the realities. Through our products we want to narrate the stories of parents who have difficulty in acknowledging such feelings, repudiating them as non-ideal.
We live in a world where parenthood is getting rebranded and social media has become a commonly used platform for parents to seek reassurance for their newly acquired identities. Our aim is to create a guilt free space for parents to share their emotions and thoughts.
With BHAAKUR, we have carefully and intentionally created a collection, with which all parents can relate to. We want to provide them the means to identify with similar experiences of other parents, giving them a sense of belonging. Through our efforts, we aspire to slowly break the gendered constructs around motherhood, parenting and child upbringing.
Reflect: We aim to create a safe space to reflect upon and acknowledge the feelings of discomfort. We hope to encourage consistent self-reflection to help parents to start a journey towards positive mental and emotional well- being.
Interact/Communicate: We hope to be a medium that facilitates courageous conversations between parents, their children and family members. Open and honest communication can be the first step to encourage people to embrace the change
Normalize: We recognize the challenges being faced by parents because of biased social structures. Along with you, we seek to challenge and dismantle these systems that promote inequity. We believe that challenging and correcting these differentials will lead to improved emotional well-being for parents and children.